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Team

Team

We never underestimate the importance of our people. Formal training is extremely important but we never forget that you can learn something new every day. We make C2events a great company to work for and as a consequence have excellent staff retention.

We work hard, play hard and like to think we are fun to work with! Ultimately we believe that a happy team is a motivated one and one that delivers a great service to our clients.

We like to think all our clients become real advocates.

Cheryl Clarke

Position — Founder and Executive Director

Cheryl Clarke

What I do
I spin a few plates within my role looking after the delivery and financial management of great events for our clients. I am always focused on giving our clients and their customers a great service. I also strive to create a great working environment and run a profitable business.

Event industry experience
I had a great time spending more than 12 years in the hotel business rising through the ranks in front of house, conference and sales management. I have over 20 years in the events industry, several years spent within an agency with a strong pharmaceutical client base. I did a short stint of freelance work and decided it wasn’t for me. With the support and encouragement of a few clients I formed C2events in 2004 and we are going from strength to strength!

How I make a difference
Trusted to get the job done, making sure the work life balance within the team is at the forefront of the business

Most memorable event experience
Standing with 3000 delegates outside the Congress Centre Hamburg during a solar eclipse almost like an alien beam me up moment!

One thing not many people know about me
I am a Star Baker, my Team Lemon Drizzle rules!

Mark Saxby

Position — Executive Director

Mark Saxby

What I do
Help set the vision and strategic objectives for the business and grow and develop the business. Share knowledge and experience with the team. Build and develop partnerships so we can add further value to clients’ events.

Event industry experience
Joined the events industry in 2005 having spent several years in the marcomms industry including 10 years with Saatchi & Saatchi. Helped my previous company grow to become the largest event management company in the UK. Was Chairman of the UK event industry association, Eventia and instigated talks which lead to it becoming EVCOM. Have been responsible for a number of client relationships and events across the Pharmaceutical, Oil and Gas, Automotive, Financial Services, Telecommunications, Software and Wellbeing Sectors. Have been running a series of ROO/ROI Masterclasses for M&IT.

How I make a difference
By combining my marcomms and digital industry background with my event industry experience to help ensure that events embrace technology where appropriate but above all are planned to deliver a return on objectives.

Most memorable event experience
Being told by the client that we had won the Global Jaguar Land Rover account while witnessing the sense of enjoyment of 1,200 runners at a charity event in a village in Tenerife during a 5 day corporate conference!

One thing not many people know about me
Together with a small team I helped to create the National Lottery crossed finger identity.

Sophie Hopes

Position — Account Manager

Sophie Hopes

What I do
I work with my clients to manage events for the international Pharmaceutical market as well as other sectors. My role includes: leading client communication, venue sourcing and site inspections, contract negotiation, delegate and speaker management, financial management, event logistics and onsite event management.

Event industry experience
I achieved a first class degree in Event Management at Leeds Metropolitan University, which provided me with an opportunity to work for one year with a leading Exhibition Management company in London, working in the operations department organising some of the UK’s largest B2B fashion and retail exhibitions. Following university I joined one of the largest event management agencies in the UK, before leaving to join C2events in April 2012 where I plan, implement and manage a range of meetings, sales conferences, product launches and team building events in the UK, Europe and USA.

How I make a difference
Building of level of trust with client so that I can make key decisions on their behalf which in turn saves them time. Building excellent relationships with clients and delegates, including key speakers; remembering their specific requirements and paying attention to the little details in order relieve stress from their day to day job.

Most memorable event experience
Planning a surprise icebreaker opening session which involved a chocolate making master class in Brussels, Belgium. The most amazing chocolate and a great way to motive the team for the start of the meeting.

One thing not many people know about me
I spent the latter part of my teenage years working in Greece.

Caroline Usher

Position — Senior Project Manager

Caroline Usher - Senior Project Manager at C2 events Ltd

What I do
I work with the client and our team for the whole lifecycle of the event from the initial kick off meeting right through to the final debrief, ensuring all objectives are met along the way. I build strong relationships with clients, suppliers and stakeholders and aim for C2 to be seen as a seamless extension of the client’s team.

Event industry experience
I have worked in events management for 9 years. I started out my career with the NHS, organising meetings and conferences on regulations and governance for the primary & secondary care sector in the UK. This was a great introduction to the industry and whet my appetite for working on a bigger variety of event. An opportunity arose to join a large agency in 2014 where I worked predominately with Pharmaceutical clients on an array of projects such as congresses, medical education events, product re-launches and internal sales meetings all across Europe.

How I make a difference
I enjoying thinking outside the box and being creative with ideas. I am passionate about adding value to events and love to negotiate.

Most memorable event experience
Working on a spaceship themed product relaunch with a Eurovision style awards gala dinner, complete with an interactive band. The atmosphere was electric! Having to undress 200 chairs with tight white spandex covers after the conference really brought me back down to earth with a bump - so many people believe that an events job is all about the glamour!

One thing not many people know about me
I have an NVQ Level 3 in Swedish Massage!

Holly Brett

Position — Account Manager

C2Events

What I do
Manage all types and sizes of events for our clients, providing excellent customer service, making sure we meet our objectives and ensuring accurate budgetary management and compliance to all regulations.

Event industry experience
18 years’ experience in the event industry, managing events in Pharma, Retail, Construction, Financial and Communications sectors. Operating experience across Europe and the rest of the world, including working and living abroad. Biggest event being 2000 delegates for a week-long conference.

How I make a difference
Using my long experience and event industry knowledge, I help train the next generation of event managers.

Most memorable event experience
Running a conference in Tokyo with an amazing final dinner sitting on tatami mats in traditional Japanese style. Creating a stunning gala dinner in the Topkapi Palace in Istanbul.

One thing not many people know about me
I worked for four years in the ski resorts of the Alps and I am a demon skier!

Julia Redfern

Position — Account Manager

Julia Redfern - Project Manager at C2events

What I do
As one of the Account Managers here, my main role is to oversee the projects of my clients and ensure they are getting the exceptional service we strive to achieve at every aspect. I take an active role in projects from the initial venue search, to supplier liaison, client liaison to full on-site management, budget negotiation and final reconciliation. One key aspect of all projects is the compliance and I ensure that guidelines are adhered to throughout, as well as actively saving costs on each project.

Event industry experience
My experience starts back at a Conference Centre near Stratford-upon-Avon nearly 13 years ago, selling and managing the meeting space on-site. I then moved into agencies and have stayed that side of business throughout. I’ve worked with an array of clients over several different industries in many different parts of the world. I’ve even managed a football team throughout their European campaign to the Final! For the last four years I’ve been the Account Manager for several Pharmaceutical clients and have learnt a lot; I know how busy my clients are and I do my best to work with them to minimise stress, minimise cost and achieve the very best results.

How I make a difference
With a positive attitude and a smile! I thoroughly enjoying building great relationships with the clients and suppliers I work with. Having a great team involved on a project creates a real buzz that is memorable and ultimately can ensure a successful event.

Most memorable event experience
With nearly 13 years to look back on, there’s many to choose from as each event is unique and memorable in its own way. My most memorable is probably a week long incentive on the island of Bintan in Indonesia managing a group of 100 Top Automotive dealers and their partners. It was a once in a lifetime trip which really was incredible, it was also my most challenging with four sets of Visas to organise for each person and rain storms which nearly stopped the gala dinner on the beach!

One thing not many people know about me
I’ve worked as a Ski Representative over two winter seasons in the French Alps! I can ski, snowboard and handle challenging holiday guests!

Katie Bennett

Position — Operations Manager

Katie Bennett

What I do
Implementation and improvement of the operational systems, policies and procedures to ensure better management reporting, information flow and management, organisational planning and communication. Input to the ongoing development of the company.

Event industry experience
Nearly 20 years’ experience in the event industry, I joined C2 in 2005, since then I have managed events from 10-3000 across Europe and the US, mainly in the Pharmaceutical sector.

How I make a difference
Going above and beyond, I once helped a speaker get new glasses after his had broken, just in time for him to present at the meeting.

Most memorable event experience
Working onsite in Orlando, seeing the gala dinner come to life with Cirque du Soleil – Truly amazing!

One thing not many people know about me
I am fanatical about mountain biking, getting muddy and the sense of achievement when I have reached a technical peak.

Theresa Potkins

Position — Finance Manager

Theresa Potkins

What I do
I am responsible for all aspects of the company’s finances. Sales, purchases, expenses, bank account and job cards.

Event industry experience
Started working life in the Treasury dept of the Local health authority. Joined World Meetings finance department in 1995 until 2011 been with C2events since then.

How I make a difference
By ensuring all financial management is accurate and timely and keeps our clients happy.

Most memorable event experience
Witnessing 150 Lawyers in fancy dress at a Gala Dinner in Brussels!

One thing not many people know about me
I play the piano just for my own enjoyment but did reach grade 5 in an earlier life.

Catherine Smith

Position — Project Support Manager

C2Events

What I do
I support the Project Teams with a focused approach towards efficient management of client processes for timely control of financial processes and data reporting.

Event industry experience
I started my events career in the charity sector, working for the Scout Association organising their 2007 Centenary Events Programme. From there I joined one of the largest event management agencies in the UK, working on one of their largest Pharma Accounts. I worked for them for 6 years, in the roles of Project Manager through to Account Manager. Having spent 2 years out of the Industry, I joined C2 Events in October 2016 and am happy to be back where I belong in the world of events!

How I make a difference
I try to take a small amount of stress away from the Project Teams at their busiest times, in supporting them with their finances and operational processes. This helps them to concentrate fully on their next event, which inevitably is never far from the last one!

Most memorable event experience
Taking 1400 delegates to Las Vegas for their Sales Conference. We had accommodation and meetings in the Bellagio Hotel, dinners over 2 nights in restaurants spanning the length of The Strip, a buy-out of a Cirque Du Soleil show and Studio 54 nightclub, activities within Vegas and out to the Grand Canyon, and a crazy number of coaches & cars for airport transfers & dinners. Personal highlights for me included a private team dinner hosted by the Bellagio on their private patio overlooking the fountains, and a helicopter trip to the Grand Canyon as a ‘Thank you’ for our business… gotta love the perks of working in the world of events.

One thing not many people know about me
I took a 2 year break out of the events industry and owned my own Bridal Boutique.

Amy Leadbetter

Position — Project Manager

Amy Leadbetter - Project Manager at C2events

What I do
Assisting with the production of various projects and events for the international Pharmaceutical market, I am responsible for the day-to-day planning and communication of the event in order to deliver a successful outcome. I co-ordinate travel requirements and bookings and assist the project managers with the events, both from the office and on site

Event industry experience
I work primarily with pharmaceutical companies on their medical conferences and congresses in the UK and all over Europe. Since January 2014, I have worked in Budapest, Paris, Amsterdam, Madrid and London.

How I make a difference
I always make sure that I pay attention to the brief and clients’ needs and I think it is really important to pay attention to the detail!

Most memorable event experience
Having booked 40 delegate flights for a congress in Germany, I was then informed there was a hurricane and an airline strike, causing all the airlines to cancel most of the flights. Cue hours of calling airlines and delegates to book brand new flights!

One thing not many people know about me
I have skydived in Lake Taupo from 15,000ft and also completed the 134m Nevis bungy jump – the tallest bungy jump in Australasia – during my recent holiday to New Zealand

Danielle Gunn

Position — Project Manager

C2 Events

What I do
Managing events from start to finish, understanding client needs and making sure the meeting objectives are met. Working within budgets and deadlines to produce successful events. Ensuring the whole event runs smoothly both on site and in the office.

Event industry experience
My experience began in America where I worked at a venue co-ordinating weddings and charity functions for 2 years, this is where I fell in love with the events world. Once I returned to the UK I worked at a MICE agency specialising in global events from small meetings for 20 people to large exhibitions of 600 people. During this time, I organised and ran several events including incentives, training events, conferences, awards dinners both in the UK and overseas. I have enjoyed working with several different sectors including cosmetic, automotive, office supplies and pharmaceutical. Now joining C2 Events in 2017 as a Project Manager.

How I make a difference
Taking the time to listen and learn from the client, understand the brand and its values and adapting to any situation is key for me when planning events.

Most memorable event experience
A once in a lifetime incentive to Antigua, taking a group of 80 to have dinner in a cliff face and watching the sunset! A truly magical and memorable experience.

One thing not many people know about me
I was a child model (briefly)!

Emma Fawcett

Position — Project Executive

Emma Fawcett

What I do
I assist with the production of various projects and events mostly for the international Pharmaceutical market. I am responsible for the day-to-day planning and communication of the project in order to deliver a successful event. I coordinate travel requirements and bookings and assist the project managers with the events, both from the office and on site.

Event industry experience
Events Management Degree at Leeds Metropolitan University (3 years studying, 1 year placement). Worked in the Pharmaceutical, corporate and charity sectors.

How I make a difference
I believe that my ability to be able to talk to people and listen to their requirements makes a difference.

Most memorable event experience
Working on an event in the UK in 25+ degree heat where the accommodation didn’t have aircon therefore having to source 100+ fans to go in each individual rooms in the shortest time.

One thing not many people know about me
I enjoy skiing, I learnt at the age of 5.

Kayleigh Baker

Position — Project Executive

Kayleigh Baker - C2events Project Co-ordinator

What I do
Assisting with the production of various projects and events for the international Pharmaceutical market, I am responsible for the day-to-day planning and communication of the event in order to deliver a successful outcome. I co-ordinate travel requirements and bookings and assist the project managers with events, both from the office and on site.

Event industry experience
Event Management degree from Sheffield Hallam University. Throughout my studies I volunteered at many events in and around Sheffield as well as working part time for a catering and event management company. Following my degree I worked as a hotel receptionist in Wakefield for 2 years which gave me a great insight into the event and hospitality industry. I then moved to Calder Conferences for 1 ½ years booking events for the government sector, this job enabled me to enhance my event knowledge, especially liaising with venues and building relationships with clients.

How I make a difference
My ability to build relationships and gain trust with clients and delegates using a friendly but professional approach makes a difference.

Most memorable event experience
The first event that I ever worked on, it was a gliding event that I volunteered at in Bath. I helped with delegate registration and catering on the day. This was the day I decided events was the industry that I wanted to work in.

One thing not many people know about me
I used to be part of an Amateur Dramatics Society and performed in 3 pantomimes and various plays, one of which we performed at Wakefield Theatre Royal.

Lauren Beadle

Position — Project Executive

C2 Events

What I do
I assist with the coordination of various projects and events mostly for the international Pharmaceutical market. I am responsible for the day-to-day planning and communication of the project to deliver a successful event. I coordinate travel requirements and bookings and assist the project managers with the events, both from the office and on site.

Event industry experience
I studied Event Management at Leeds Beckett University. During my studies, I carried out a 1 year placement in Singapore working for an events company specialising in exhibitions and conferences within the oil, gas and energy sector. Before joining C2 Events in 2017, I worked for a large events agency based in Ashby de la Zouch for 3 years, specialising in Pharmaceutical events.

How I make a difference
I consider myself to be a very positive and approachable person and if there is a problem it can be fixed one way or another.

Most memorable event experience
I worked on the 2015 Rugby World Cup at Twickenham with a global automotive company. It was an amazing experience to be a part of being a Rugby fan and I saw a few famous faces along the way!

One thing not many people know about me
I lived in Singapore for 1 year working on events in the oil, gas and energy sector.

Tilly Gordon

Position — Project Executive

Matilde Gordon - Project Executive at C2events

What I do
I assist with the production of various projects and events mostly for the international Pharmaceutical market. I am responsible for the day-to-day planning and communication of the project in order to deliver a successful event. I coordinate travel requirements and bookings and assist the project managers with the events, both from the office and on site.

Event industry experience
I studied Events Management at Leeds Metropolitan University (2 years studying, 1-year placement at a Catering and Events Company). After completing this course I did a top-up degree in Managing Major and Cultural Events for a further year. Following my degree, I worked as a Sales and Events Coordinator for a leading hotel in Leeds.

How I make a difference
I am a very positive person, passionate about what I do and committed to delivering a successful event for every client.

Most memorable event experience
My most memorable experience is after months of working on the accreditation for the London Olympic Games Ceremonies I was able to see both the opening and closing ceremonies. Events I will certainly never forget!

One thing not many people know about me
My father is from Chile, so I can speak Spanish.

Jessica Hebden

Position — Project Executive

Jessica Hebden - Project Executive at C2events

What I do
Assisting with the coordination of various projects and events for the international Pharmaceutical market, I am responsible for the day-to-day planning and communication of the event in order to deliver a successful outcome. I build the registration sites, co-ordinate travel requirements and bookings and assist the project managers with events, both from the office and on site.

Event industry experience
I studied Event Management at Leeds Beckett University. During my studies, I carried out a 1 year placement, working for a leading agency within the events industry. Since then, I now have over 3 year’s event experience, which has been focussed on the pharmaceutical industry, and in particular Investigator Meetings and Advisory Boards. I have worked on a range of meetings, managing various group sizes, as well as working on simultaneous projects. I have vast overseas experience in Europe, as well as Asia, running events in Thailand, Singapore, Japan, South Korea, the US and even as far as Australia!

How I make a difference
My ability and confidence to build strong relationships with clients and delegates, taking the time to get to know them on a professional level and going the extra mile to accommodate their requirements. In turn making their experience at the event a positive one!

Most memorable event experience
After a successful Investigator Meeting in Tokyo, we watched a firework display over Rainbow bridge. It was spectacular and a perfect end to the event!

One thing not many people know about me
I love marmite!

Haley Robinson

Position — Project Coordinator

Haley Robinson - Project Coordinator at C2events

What I do
I support the team on multiple projects mostly for the International Pharmaceutical market. I am responsible for the daily planning and organisation of events, I understand the importance of communicating well to deliver. Whilst assisting the team, I co-ordinate delegate management and the overall running order of events.

Event industry experience
I studied a 4 year degree in Events Management at the University of Huddersfield (3 academic years & 1 industry placement year). During my placement, I was involved in the full event management processes both onsite and in the office. I focused on the pharmaceutical industry during my university journey and my placement year, which gives me a great insight.

How I make a difference
I make sure that I adapt to meet the needs of all client requirements and believe that creating relationships with the client is important.

Most memorable event experience
Working in Cannes on a Sales conference, managing 300 delegates for 5 nights which ended with a Gatsby themed gala dinner. A truly incredible event had by all.

One thing not many people know about me
I was once approached to take part in the background scenes of Street Dance!

Otto the Dog

Position — Office Mascot

Otto the Dog

What I do
Participate in team meetings, lick people, occasionally sit on their knees and bark like crazy when the postman comes.

Event industry experience
Started life coming into the office on a part time basis but have now gone full time. Have attended one or two dog shows but did not think much of the organisation as the delegates were able to run amok!

How I make a difference
By barking during conference calls.

Most memorable event experience
Eating a fellow team members ham sandwiches while they were on a planning call – quite delicious!

One thing not many people know about me
My full sister (Siralta Solitaire) has placed 1st at Crufts since 2014 in the Field Trials section in her breed group!