A successful event that achieves a ROI should encourage, persuade or educate audiences to do something which will result in them applying their learnings within their organisations which will lead to a (financial) benefit to the organisation and is stakeholders.
If an event is really going to engage with an audience every aspect of the audience needs to be studied in detail and analysed from the perspective of every facet of the event.
The age profile of the attendees will naturally help guide the best way to communicate to them and to maximise their engagement. The most effective way to engage a predominantly Generation X audience (born between 1961 and 1981) is very different to how one would look to engage with a Generation Y audience (born between the early 1980s to the 2000s) or a Baby Boomer audience comprising those preceding Generation X.
Recognising the tone and key messages that each will respond to are key to achieving a successful outcome. It is also important to consider whether the use of audience engagement technology would be appropriate in light of the audience profile and the objectives of the meeting. However, what is often forgotten in the rush for technology is that there are conventional ways to engage audiences. These are just a few examples…