C2events became employee owned at the end of 2024 having celebrated its 20th Anniversary earlier in the year.  

The combination of these events made it the ideal time for C2 to revisit its mission, vision and values and to refresh its logo and brand identity.

Danni Gunn, Account Director, who has overseen the rebrand, said, ‘With so many exciting developments at C2 it seemed the right decision and timing to launch a new identity to set out our stall for the future. We received some wonderful feedback following our 20th anniversary and this helped to inform our vision which is, To be the most outstanding event agency. We want our new identity to convey this - and our mission - which is, Creating exceptional experiences, with unparalleled service.’

Danni continued, the new identity features C2 as the main focal point in a hand scripted font to reflect our creative thinking and unrelenting service ethos.

Mark Saxby, Executive Director, commented, ‘Employee ownership is the fastest growing form of business ownership in the UK with very positive statistics in relation to growth of businesses that have undergone this transition. As we enter this exciting phase of C2’s development, we wanted a new and fresh identity to reflect the beginning of an exciting new era.’

In addition to its logo the company as launched a new website and undergone an upgrade to its office interior.